Identify the words and phrases your target audience uses to search for your services or products. Use tools like Google Keyword Planner or Ahrefs to find high-traffic, low-competition keywords. Focus on both short-tail (general) and long-tail (specific) keywords that align with user intent.  

Optimize your website’s content and HTML elements for your chosen keywords. This includes writing compelling meta titles and descriptions, using proper header tags (H1, H2, etc.), and creating keyword-rich, engaging content. Ensure your URLs are clean, and include internal linking to enhance navigation.

Fix backend issues to ensure search engines can easily crawl and index your site. This includes optimizing site speed, mobile responsiveness, XML sitemaps, and fixing broken links. Use tools like Google Search Console to monitor and resolve issues like duplicate content, security vulnerabilities, or missing alt text.

Create high-quality, engaging, and keyword-focused content. This includes blogs, videos, infographics, or guides that provide value to your audience. Fresh, original content helps establish authority in your industry and keeps users engaged, which increases dwell time and reduces bounce rates.

Earn backlinks from authoritative websites to boost your site’s credibility and ranking. Use strategies like guest posting, content outreach, or creating shareable resources. Focus on quality over quantity, as search engines value relevant, high-quality links.